Born in Norway and raised on the sun-drenched coast of Portugal, Luca Guichard grew up with saltwater in his veins. Surfing became more than a sport — it was a way of life, shaping his connection to nature, travel, and community. From the rugged breaks of Ericeira to the remote reef passes of the Pacific, Luca has chased waves across continents, guided by an instinct for exploration and a deep respect for the ocean.
As a professional surfer and seasoned traveler, he has spent years living out of a board bag, navigating cultures, climates, and conditions with the adaptability only a life on the move can teach. Along the way, Luca founded his own venture, blending creativity, entrepreneurship, and a love for the water into meaningful projects.
For Luca, surfing is as much about people as it is about waves — the shared moments in lineups from Bali to Baja, the friendships built around early dawn patrols, and the stories carried home from distant shores.
With Scandinavian Edition, Luca represents a mindset: ready for the elements, prepared for the unknown, and always seeking the next horizon — whether it’s across the ocean or just around the headland.
