Ambassadors

People who share our mindset — exploring, creating, and living with purpose in every season.

Our Ambassadeurs are individuals who share our appreciation for simplicity, quality, and purpose. Many have been part of our journey for years — wearing our jackets, joining our shoots, and bringing our designs to life through their own experiences. Together, they represent the values that define Scandinavian Edition: timeless design, refined functionality, and a curiosity for what lies ahead.

Joackim Guichard

Born in Norway and raised on the sunlit coast of Portugal, Joackim Guichard lives by the rhythm of the ocean and the pull of the horizon. Now based on the volcanic island of Madeira, he blends Scandinavian roots with a life defined by exploration, creativity, and the freedom to chase what moves him.

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Siri Østvold

Siri Østvold is a true Norwegian explorer — equally at home beneath the waves as on remote mountain trails. A professional diver and multiple Norwegian champion, she embodies skill, dedication, and a quiet confidence born from years spent mastering nature’s most demanding environments.

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Luca Guichard

Born in Norway and raised on Portugal’s sunlit coast, Luca Guichard has built a life around the sea — where surfing, travel, and creativity intertwine. A professional surfer and explorer at heart, he embodies a mindset of freedom and curiosity, always ready for the elements and the next horizon.

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