Discount policy

Real value, all year round

We keep our prices stable throughout the year. This applies especially to the Black Friday weeks, including Cyber Monday.

We don’t run Black Friday or Cyber Monday campaigns, and our collection keeps its regular prices during that period.

Why we don’t discount

Discounts drive unnecessary consumption and lead people to buy things they don’t need. We plan our production to match demand, so we don’t have to clear stock with sales. A fair price from day one means you don’t need to wait for a sale to get good value.

Our Archive Sale

Once a year, we hold an Archive Sale. It only includes colors and styles that have been out of our collection for at least 12 months. Sign up to our newsletter to be notified when it opens.

Our retailers

We encourage our retailers to follow the same policy, but they set their own prices, so we cannot always guarantee that they follow it 100%.

Made to last

One of the most important things we can do to limit our environmental impact is to make timeless, durable products with many uses. We make honest, high-quality jackets designed to be worn often. Buy when you need to, use it for a long time, repair it, and recycle it when it’s worn out.

Read more about our approach in Sustainability.