Born in Norway and raised on the sunlit coast of Portugal, Joackim Guichard has built a life around the rhythm of the ocean and the pull of the horizon. Now based on the rugged, volcanic island of Madeira, he blends his Scandinavian roots with a lifestyle defined by travel, exploration, and creativity.
As the twin brother of fellow Scandinavian Edition ambassador Luca Guichard, Joackim shares a deep connection to the sea — but his journey is uniquely his own. A true free spirit, he follows the seasons and the swells, traveling the world in search of perfect waves and untold stories.
His passion for surfing is matched by his creative eye behind the camera. With an instinct for composition and light, he captures fleeting moments — from glassy dawn sessions to the raw power of stormy breaks. Photography and filmmaking are extensions of his curiosity, allowing him to share the beauty, culture, and emotion of the places he visits.
For Scandinavian Edition, Joackim embodies the art of living untethered, ready for whatever the wind and tide may bring.
