Ambassadors
People who share our mindset
Exploring, creating and living with purpose – in every season
Our ambassadors share our feel for simplicity, quality and purpose. Many have been with us for years: wearing the jackets, joining our shoots and taking the designs further through their own lives.
Together they stand for what Scandinavian Edition is about – timeless design, refined function and curiosity about what comes next.
Surfer · Photographer
Joackim Guichard
Raised on the coast of Portugal and now based on Madeira, Joackim lives by the rhythm of the ocean. Surfer, photographer and filmmaker, he brings his Scandinavian roots into a life of travel and creative work.
Diver · Explorer
Siri Østvold
Professional diver and multiple Norwegian champion. Siri is as much at home beneath the waves as on remote mountain trails, with the quiet confidence that years in demanding conditions bring.
Surfer · Entrepreneur
Luca Guichard
Born in Norway and raised on Portugal’s coast, Luca has built his life around the sea. A professional surfer and traveler – always ready for the elements and the next horizon.