Luca Guichard

Born in Norway and raised on the sun-drenched coast of Portugal, Luca Guichard grew up with salt water in his veins. Surfing became more than a sport – it shaped how he relates to nature, travel and the people around him. From the breaks of Ericeira to remote reef passes in the Pacific, he has followed the waves across continents.

As a professional surfer he has spent years living out of a board bag, adapting to new cultures, climates and conditions. Along the way he started his own business, bringing together creativity, entrepreneurship and life on the water.

For Luca, surfing is as much about people as about waves: the shared moments in line-ups from Bali to Baja, the friendships built on early dawn patrols and the stories brought home.

With Scandinavian Edition, Luca represents a mindset – ready for the elements, open to the unknown and always looking for the next horizon.